Positive Review Examples

As we enter the year 2023, statistics reveal that consumers continue to be less and less likely to trust traditional marketing. According to BrightLocal, 84% of consumers report that they no longer trust advertisements, and millennials, in particular, are really turned off by them (unless the advertising is coming from one of their favourite digital stars). Not only that, but the global COVID-19 pandemic has further accelerated the decline of traditional advertising and foregrounded alternative digital marketing strategies, including authentic consumer reviews.

Since the advent of the internet, online reviews have been steadily gaining significance as an integral element of digital marketing. They can dramatically impact your business's ability to attract and retain customers as well as your conversion rates (for better or for worse). Online reviews also contribute to search engine optimization (SEO).

Did you know that 93% of consumers report that they consult online reviews before making a purchase and that 94% have avoided a business based purely on its online reviews? These are powerful statistics that drive home the vital importance of review generation and online reputation management for your business.

Positive and negative reviews alike can both drive sales but must be handled differently. In this post, we're going to focus on positive reviews. Many business owners wonder if a response to a positive review is even necessary. Here, we're going to see that it most definitely is and, furthermore, how you can turn a good review into an outstanding opportunity to grow your business further.

Let's spend some time considering the elements that make a good review and how to maximize your response to one, as well as exploring some popular online review platforms. Stick with us until the end of this post, and you'll gain some important industry wisdom on how to make the absolute most of the positive reviews your business receives.

What Is a Review?

Plain and simple, a review is public feedback provided by a customer who has had firsthand experience with a particular business. A review might be the result of customer feedback specifically elicited by a business (e.g., a survey or review request) or could be left spontaneously by a customer on any number of dedicated review platforms. Excellent customer reviews are often featured on business websites but can also be found via a simple search engine query.

Reviews usually include a numerical rating (often a star rating out of five) as well as a written component. Depending on the platform, different elements of a business may be rated separately (e.g., customer service, product, price). In other cases, the business may get just one overall rating from reviewers.

In a review, customers often provide details about their experience with a business and tell other potential customers whether or not they'd recommend it.

What Makes a Good Review?

While getting a positive review is something to celebrate no matter what, there’s definitely a hierarchy within the world of positive reviews. Indeed, some positive reviews are more positive than others for a variety of reasons. Learning to recognize the standout positive reviews your business receives can help you highlight them and give them the attention they merit.

Let's take a look at some of the factors that set certain reviews apart:

It Goes Beyond the Stars

A five-star rating is a beautiful thing, but stars only tell you so much. Have you ever scrolled straight past a five-star review (or a one-star review, for that matter) that had no words to accompany it? Us too. There's not much else to do. Without some details, the number of stars is pretty void of meaning.

Numerical ratings are subjective. Even when there are words to accompany a five-star rating, they can vary drastically. One reviewer reserves their five-star rating for the top 1% of all experiences, while another includes quite a bit of criticism in theirs.

The point is that an impactful positive review goes beyond the number of stars. Look at reviews holistically, and you'll see the bigger picture.

It Describes the Customer's Experience

A really great review describes the customer's experience in detail. While hearing that your restaurant is "good" is certainly not a bad thing, you'd much rather hear about the friendly staff, prompt service, trendy decor, and tasty appetizers.

And so would your potential customers.

Capitalize on reviews that are both positive and filled with specifics.

There's Very Specific Feedback

Speaking of specifics, there's hardly anything more annoying or frustrating than a review that states that a customer had a "great experience" or a "poor experience" without elaboration. The best types of positive reviews tell you (and potential future customers) exactly what the customer loved and appreciated.

For example: "I loved the classic red leather booths and ‘50s style decor. Our waiter, Henry, was witty and helpful, and the cheeseburger was moist and out of this world!"

Now there's some specific feedback you can really sink your teeth into—metaphorically speaking, of course!

Why Good Reviews Are Important

Good reviews are important because they attract customers. When customers are searching for a product or service, they want to see what other unbiased consumers have to say. 94% of consumers report that a negative review has made them change their mind about a business. Not only that, but customers are also 21% more likely to leave a review after a negative experience. Yikes!

These statistics are a bit unnerving, but they also really underscore the counteractive potential of positive reviews and the importance of nurturing them.

Besides being a standalone testament to your business's positive attributes, good reviews are also a wonderful opportunity to engage your target audience. When you respond to an online review, you're not just responding to the reviewer. Rather, you're putting a human face on your business for all the potential customers out there.

A well-written response to a positive review develops a rapport with your customer base and can also be a great opportunity to further highlight the strengths of your business.

For example, if a customer loved your special of the day, expand on their comment by listing your upcoming specials and inviting them to return and try another one. Now the cat's out of the bag and you've hopefully piqued other potential customers' interest as well. Boom!

Popular Online Review Platforms

There are lots of review platforms out there, but statistics show that 88% of all reviews come from just 4 review sites. They are: Google (73%), Yelp (6%), Facebook (3%), and Tripadvisor (3%). Of course, many other niche review platforms may be extremely relevant for your specific business as well.

Let's take a closer look.

Facebook

Facebook is one of the largest social media platforms in the world and millions of people worldwide turn to Facebook for business reviews every day. Your business should definitely be getting a slice of that pie, so be sure to foreground Facebook as part of your review generation strategy.

Yelp

Yelp is an American company that publishes crowd-sourced business reviews. With more than 4.5 million reviews and 46 thousand annual visitors to its desktop webpages alone, it's a formidable platform and one that you want to see studded with great reviews of your business.

Google Business Profile

Formerly Google My Business, your Google Business Profile is what shows up when people search for your business on Google (by far the world's foremost search engine). Setting up your Google Business Profile is simple. It only takes a few minutes and opens the door to online reviews from anyone with a Google account. That's a whole lot of potential reviews and a lot of potential customers looking at them.

The Better Business Bureau

The Better Business Bureau (BBB) is not one of the top four global review platforms, but we've included it because it's a bit unique. In order to be approved by the BBB, your business has to be vetted and meet specific ethical and business standards. When people find your business through the BBB, they’ll automatically know that you've put in the effort to ensure it stands out from the crowd. Definitely something to consider.

Examples of Ways To Respond to Positive Reviews

We've established why positive reviews are important for your business and identified some features that make a positive review really stand out. Now it's time to consider how to respond to positive reviews.

Why respond to positive reviews?

First off, it's just the right thing to do. Someone took the time to pay your business a compliment—the least you can do is acknowledge it. If that person were standing in front of you in the real world, you'd certainly say thanks. Your courtesy on the internet should be no different. Besides, it will make that customer feel heard and appreciated—and more likely to bring their business back again.

As we mentioned earlier, responding to online reviews gives you a platform for speaking to a wider audience. You may not be able to control what a reviewer puts out into the universe, but you can certainly control your response. And that's worth a lot, so take the reins with confidence, and don't miss your opportunity to shine!

Consider how your response to a positive review can further enhance your humanity and draw in even more customers. This is an important practice and not something to overlook as a business owner. Also, don't put responding to positive reviews on your to-do list and forget about it. Customers (and potential customers) appreciate a prompt response. If you wait too long, your response will no longer be relevant.

Of course, there are many ways to respond to positive reviews, but here are three possible ideas to get you started:

Simply Thanking the Customer for Their Feedback

A thank you is better than nothing, and may be appropriate in response to a very minimal review. That being said, we don't recommend simple thank-yous overall. Generic responses are boring and lackluster. They won't garner the kind of punchy reactions you're probably hoping for.

Our advice? Respond to every positive review with a thorough and personal message that further highlights your business's strengths rather than relying on standard platitudes.

Offer a Discount Code or Coupon As Thanks

Try this on for size: Respond to positive feedback with more positive feedback and see your consumer base and future positive reviews grow. Someone left you a fantastic review? Respond by offering them something extra-special in return. Discount codes and coupons are just two examples. You could also invite them back for a free product, unique experience, or personal visit. The possibilities are pretty much endless.

Send the Customer a Personal Thank-You Note or Card

This one is perfect for building trust and setting the stage for a long-term relationship with a valued client. While a personal thank-you note may not impress the masses, it will build trust and loyalty. This may be an optimal choice if you operate a business that relies on retaining customers over time. Consider sending an exclusive invitation (or invitations) to a special event or experience connected with your business.

Positive Review Response Examples

A textbook response to a positive online review should include a few key elements. Aside from responding personally and in a timely manner, these are:

Generic Response Examples

"Hi, Jane. Thank you so much for taking the time to leave us such positive feedback. Our team always strives for excellence, and it means a lot to us to hear when we've hit the mark. Did you know that we've recently opened a new location to serve clients like you even more conveniently? Please find a link to a coupon included for the next time you require our services."

"Hello, Joe. What a pleasure to read your kind words about your experience with our business. As you have noted, we are committed to outstanding customer service, but it's always great to know we've gotten it right. Did you know that we are now reachable 24/7 to serve you even better? Please ask for me personally next time you're in the office so I can say hello to you myself. All the best until then!"

Restaurant Examples

"Jane, thanks a million for your five-star review of The Breakfast Nook. We always strive to create a cheerful atmosphere, so it sure is nice to hear that we put a smile on your face all day long. Yes, our chef's pancakes are light and fluffy indeed. But next time, you'll have to also sample his delectable Belgian waffles with fresh fruit (one of our house classics). Next time you visit The Breakfast Nook, show this discount code for a free coffee on us."

"Hi, Joe. What a pleasure to hear that our fish and chips were the best you've ever had! Thanks for motivating us by taking the time to let us know. Next month, we're having a local beer-tasting event, and we hope you'll come back for it! Bring a friend, and we'll provide a pint on the house for both of you."

Digital Marketing Agency Examples

"Dear Jane, It was a pleasure to hear that your business has benefited from our services and that our marketing team exceeded your expectations. While we always try to go above and beyond, it's really great to know when we succeed! Our team continues to provide a high level of service each and every day, and we look forward to working with you again in the future."

"Dear Joe, Thanks for your positive review and for highlighting the excellent job that Chris did in helping your business reach its goals. We’ll pass your feedback directly to him. We are fortunate to have a whole team of equally dedicated digital marketers and can't wait to serve you again."

Conclusion

As we've seen in this post, online reviews are a critical part of digital marketing in today's world, and positive reviews, in particular, must be treated with special attention.

Feeling a little daunted by the task of eliciting, reading, and responding to all your business's online reviews? Rep.co's proprietary review management software can help. For more information, contact us directly at Rep.co today!

Realtor Ratings: Important Information & Sites

Moving is never easy. Whether you're in the market for your dream home, hoping to sell your current property, or seeking both services simultaneously, finding a great realtor is vital.

An experienced, dedicated, and supportive real estate professional can really help hold things together during that exhausting period of showings, offers, and negotiations. They can answer all your questions, provide helpful insights, and guide you painlessly through each and every step of your purchase or sale.

On the flip side, a sub-par real estate agent can dramatically increase your stress level and leave you feeling frustrated and helpless. In the worst-case scenario, you could be left without the deal you'd hoped for and a bitter taste in your mouth.

So, how do you go about finding a top-notch realtor who will be the right fit for you and your particular set of needs?

Unless someone happens to provide you with a glowing personal referral, chances are that you'll be turning to the internet to seek out real estate agent reviews in your area.

In this post, we'll provide some key tips for narrowing down your search and evaluating realtor reviews. We'll also offer some guidance on where to turn for further information:

Where To Find Real Estate Agent Reviews

For most people, the obvious starting point is a Google search. But, while a Google search will turn up an impressive number of reviews, those reviews can be overwhelming and won't necessarily be organized according to your specific requirements. In fact, many of them may be completely irrelevant.

For this reason, it may be best to start out with a search for real estate agencies in your area (rather than jumping straight to reviews) and zero in on a few particular agents who look promising based on their professional profile pages. Once you've identified the people you're interested in working with, you can use Google (or another platform) to find more specific reviews of their work (more on this below).

When evaluating whether or not a realtor has the potential to be a good fit for your needs, consider the following:

Once you've created a shortlist of candidates, it's time to dig a bit deeper. Now is the time to get busy reading targeted online realtor reviews before making a final decision on which agent to go with.

But (and this is a big but), don't trust everything you read!

Things To Watch Out For

Just because 49% of consumers trust online reviews as much as personal recommendations doesn't mean that everything you read in them is accurate. Online reviews are subjective at the best of times, and though they’re a useful tool, you've got to be savvy when evaluating them:

Review Quality

Is the review detailed and thoughtful? Do the words seem to match the number of stars given? Is the reviewer promoting a particular agenda? There are a lot of low-quality reviews out there, so be critical about what you're reading and pay attention to the words as well as the stars/score.

Dates of Reviews

Reviews hang around on the internet forever, so try to stay current with what you're reading. The realtor in question may have changed a lot over the years!

Skills Mentioned

Look for specifics. It's nice to hear that a realtor is "great" or "awesome" but much better to read that they're an effective negotiator, punctual, organized, and personable.

Avoid Tunnel Vision

At this point in the game, don't get stuck on one particular agent. Try to sift through reviews without a specific result in mind and see who organically emerges as your best option. Consider scheduling in-person interviews with a few of your top picks!

Realtor Rating Sites

Not sure exactly where to turn for online realtor reviews? Type candidates' names into any of the following platforms and get busy reading:

Realtor.com

Realtor.com is the site officially associated with the National Association of Realtors (U.S.). With MLS-based data, its reviews are specific to the realty industry and include categories such as responsiveness, negotiation skills, and professionalism. Check out Realtor.com's agent-finding service here.

RankMyAgent.com is another real-estate-specific review site that encompasses countries beyond the U.S.

Google

Anyone with a Google account can leave a review on Google, so if you're looking for a broad selection of realtor reviews it's a perfect place to start. Google reviews can usually be found alongside Google business profiles (or by typing a specific query into the Google search bar).

Zillow

Like Realtor.com, Zillow is a review site specifically based around realtor reviews. One stand-out feature of its Find an Agent tool is the fact that it filters realtors by location (neighbourhood, city, zip/postal code, etc.).

Facebook

Many realtors now create a business Facebook page to promote their listings and garner reviews. This can be a great place to get a sense of their personality, professionalism, and client interactions.

Conclusion

Whether you're seeking a real estate agent or a different service or product, a great deal rides on online reviews. Quality online reviews can have a major impact on the success of your business, so it's worth investing in some tools that can help with review generation and management.

Are you a real estate agency (or other small business) looking to build your reputation with online reviews? At Rep.co, we offer solution-oriented reputation management software that can get you reviews that will grow your business 

Reach out to us at Rep.co today!

Reputation Management Specialist Company Announces Launch Of A New Free TCR Integration System To Improve SMS Delivery For Their Clients

Pennsylvania, USA - Rep.co, one of the leading reputation management companies in the world, is delighted to announce the launch of its new TCR integration system that allows businesses who want to send targeted SMS messages to US mobile phone numbers to register with The Campaign Registry. This system is designed to improve deliverability and will be offered to customers at no additional charge. 

10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10-digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by the mobile operators for A2P messaging.

The Campaign Registry is the central hub for registering A2P 10DLC messaging campaigns. The registry works with North American mobile operators and companies that are in the messaging business to register Application-to-Person (A2P) text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands.

“We are very excited about the launch of our new TCR System and the improved results we believe it will deliver for our customers,” said Jacob Kettner, owner and founder of Rep.co. “When it comes to advertising and marketing, we know that doing things properly is critical to building brand recognition and a positive reputation. It is impossible to underestimate the importance of reputation for a business, which is why our entire business model is based upon ensuring our customers have the best reputation possible. Although the new system was challenging to design and implement, we are delighted to be able to offer it to our customers without any additional expense.” 

Rep.co is a locally owned and operated company based in Pennsylvania. The company is a market leader in online brand management and is committed to delivering results for its clients on a daily basis. With a long track record of success and a commitment to innovation and research, Rep.co is the company you can trust with your reputation management needs. For more information about the company and the services it provides, visit its website at https://rep.co.

How Reviews Affect Landing Page Conversions

Back in the pre-Internet days, recommendations were based solely on word-of-mouth. People would ask their friends and family for referrals to trusted businesses. While this is still applicable today, it’s becoming less popular in light of a virtual alternative: online reviews. As much as 76% of consumers trust online reviews equally as referrals from others. If your business wants to make more sales, then keep reading - we’ll explain how reviews affect your conversion rates.

You might already know that landing pages are an important part of making sales. But what about adding testimonials from your customers? Without them, customers might click away from your page to see what your rating is on Google or Yelp - but if the reviews are front-and-centre on your landing page, there’s no need to. The longer that customer remains on your site, the better chances are that you’ll have a conversion. Combined with your other marketing techniques, reviews can give the push consumers need to make a purchase. 

You probably wouldn’t buy a car without taking it for a test drive, or purchase a home without taking a tour, and the same goes for online products and services. Consumers want to see proof of the claims on your website, and reviews do just that. They act as evidence that your business is authentic - one study found 83% of customers thought that landing pages with reviews were more trustworthy. When consumers trust your business, they feel more inclined to buy from you.

Since online reviews have been around for a while, customers can sometimes be skeptical of them. If your website only includes 5-star reviews, readers might be suspicious that they’re fake; it might make them think that those claims are too good to be true. If you have a negative review, responding to it can increase conversion rates by up to 30%. Instead of only displaying the most positive reviews, consider showing some with 4.5 or 4-stars; it will add credibility to the claims.

When it comes to displaying reviews, it’s “the more the merrier”! Having even just one review has been shown to boost conversion rates by 10%, while up to 100 can increase them by 37%. Now that you know how influential testimonials can be when making conversions, the next step is gathering them to post on your landing page. It can be challenging to gather this many ratings when your business is just starting out. How do you prompt customers to leave feedback and take control of your online image?

RepCo offers reputation management software that will help grow your business. You’ll be able to monitor and respond to reviews as they’re received, and compile them for easy analysis. Customers will be contacted on a drip schedule via SMS and email, which will automate the review generation process. You will be notified as soon as new reviews come in so that you can respond to them quickly and appropriately. With RepCo, you’ll soon have a landing page full of reviews, and that can increase your conversion rates significantly. 

Generating More Reviews For Your Business

To click, or not to click - that is the consumer’s question. CTR, or click-through rate, refers to the number of customers who decide to click on your business among a list of search results; it’s calculated by dividing total clicks by impressions. For consumers to contact your business and make purchases, they need to visit your website, so this statistic is especially important for the success of your company. Up to 56% of consumers choose to click a business because they have a high rating and positive reviews. When someone clicks your website, there’s a chance that they’ll be converted into buying customers. For your business to make sales, your website needs a high CTR, and online reviews play a significant role in generating clicks.

There are all types of tactics you can use to increase your CTR - and no, we’re not talking about click-bait. It’s important that businesses utilize captivating content, clever titles, and meta descriptions to make a reader curious enough to click. One factor that plays a vital role in CTR is online reviews, and they’re not as easy to control as the other methods. Studies show that the more stars your business has, the more clicks you get: 5-star businesses get 69% of clicks, while 3-star ones get 44%. This goes to show that positive reviews can increase CTR.

Negative reviews have another impact on CTR. Consider this dilemma from the perspective of a customer: would you trust a business that had no reviews, or only 1 and 2-star reviews? You’d probably feel more inclined to click on the website that had a rating of 4 to 5-stars. If your business has negative reviews, this can dissuade people from clicking your listing; they’ll choose a competitor with a more positive rating. 

CTR has been a contentious topic when it comes to search engine optimization. Google is notoriously elusive about which factors affect SEO, or how highly websites are ranked in their search algorithm. Even though the company has denied that CTR is a factor, other studies point to its significance. Whether it is or isn’t a ranking factor, it definitely plays a role in the success of your business. CTR indicates whether your company persuaded a customer to follow through to your website - it can make or break a sale.

Click-through rate is an important measure for your website. Positive reviews build trust and authority for your business, and entice consumers to click to your website over your competitors’ -  they are an extremely influential factor. If you want to increase your CTR and boost your sales, then you need a way to stay on top of online reviews. That’s where reputation management software comes in. 

RepCo offers a tool that will allow your business to take control of your online presence. Never be surprised by a bad review again - you’ll be alerted the moment new reviews are received so that you can monitor and respond to them. Start generating reviews with our automated request system, which will contact your customers on a drip schedule. Then, gain valuable insight from the feedback you’ve received to improve your business. Reputation management can help increase your website’s CTR, and in turn, boost your sales. 

How to Respond To Negative Reviews Online

When it comes to local business, the competition can be stiff. As a business owner, you manage a lot of moving parts: you train and monitor staff, maintain the quality of your products and/or services, and aim to operate as efficiently as possible. But a factor that can greatly influence the success of your company doesn’t exist within your brick and mortar store; instead, it takes place entirely on the Internet. We’re talking about online reviews - which 82% of consumers read. With everything that you have to juggle, your online reputation might fall by the wayside. Considering how important reviews are to your customers, you should be aware of how influential they are - their impact on your business cannot be overstated. 

When customers search for local businesses, they turn to directories like Google, Yelp, or Facebook. If they find your company on one of these review sites, the next thing they’ll see is the conversation surrounding it. Are customers having positive or negative experiences with your goods or services? They will consider this information and compare it to other businesses in your area. The content of your online reviews can persuade consumers whether or not to choose your company.

Competing with other local businesses is tough. If you’re familiar with SEO (search engine optimization), then you know how ranking higher in Google can increase your traffic by up to 36.4%. It’s a way to get a leg-up on your competition. Reviews play an important role in SEO; one study shows how Google reviews are a significant ranking factor for SEO. A higher ranking in search results can make the difference between a customer choosing your business, or a local competitor’s. Online reviews can increase the visibility of your business and persuade customers to choose you over lower-ranked alternatives. 

You understand how positive reviews affect your business - but what about negative ones? The numbers show that a single negative review can deter 22% of customers. That’s bad news for you, and great news for your competitor. But, if you respond to your reviews, you can earn up to 35% more than your average revenue. It’s important to be aware of your online presence so that you can proactively manage these issues. The next time your business receives a negative review, consider writing a thoughtful and considerate response. 

Small, local businesses need to utilize online reviews for their success - they’re a way to persuade consumers to trust your business and purchase your products or services. You know that reviews have a significant impact on your company, but it may seem like something beyond your control. With RepCo, you can take hold of your online image. 

For your local business to stay competitive, you need a way to generate reviews from your customers, monitor incoming reviews, and analyze feedback for insights - what you’re looking for is reputation management software. RepCo offers a powerful tool that can increase the trustworthiness of your business, setting you apart from the local competition. Automate the process of contacting customers, requesting reviews, and receiving alerts when new reviews arrive. Reputation management software can take your business above and beyond your competitors. 

How online reviews affect local SEO

As a local business, you are likely familiar with your closest competitors; it’s an ongoing challenge to outrank them and be listed first in search results. How do you get an edge in this never-ending battle? Online reviews are playing an increasingly important role in SEO - their impact on rankings can’t be ignored, especially if you’re a local company that’s trying to optimize your website. We’ve listed a few reasons why your business should include online reviews in its SEO strategy:

The number and rating of your reviews have a substantial impact on your local SEO. To take hold of your online presence, you need reputation management software by RepCo; it’s an essential component of a search engine optimization strategy. This software will allow your business to generate reviews, monitor new reviews, and analyze the data for valuable insights. Gain control of your reputation using RepCo’s management tool.  

Review incentives

Despite what we’d like to believe, not many people will do something to help you for free. They usually need an incentive of some sort before they’ll go out of their way for you. This poses challenges for businesses that need more reviews: how do they get customers to take the time out of their busy days to write one for them? Many consumers need review incentives to motivate them to do so. 

People value reviews when they’re shopping: 95% of consumers read them. As important as they are, not many consumers leave positive feedback of their own volition. The old saying “the squeaky wheel gets the grease” is accurate in this case because customers are more likely to leave reviews of their negative experiences. If you want to fill your website with positive  customer testimonies, you might need to offer some incentives:

  1. Give them a discount on their next order. Let’s say your business sells hair products, and you email a customer asking them to leave you a review. You write that you’ll offer them a discount on their next purchase if they follow through. This comes with the bonus of prompting them to order again if they otherwise would not have. When they run low on product, they’ll take to the Internet to write about their experience with it, and save money on their next purchase.
  1. Offer a free product or gift card. A great way to encourage reviews is to supply a cash or product reward for it. Customers who enjoy your products will love getting more of them in exchange for their feedback. 
  1. Add them to a draw to win a prize. Create a sweepstake where each reviewer has their name entered once. With this incentive, you can collect reviews from multiple customers, while only needing to supply one prize.  
  1. Make it easy for them to leave reviews. This isn’t exactly an incentive, but it will help streamline this process for your customers. If you send them an email that asks for reviews, be sure to include links to relevant websites. 

One distinction that’s worth making is the difference between incentivized reviews and positive incentivized reviews. Many review sites have strict penalties against bribing customers with gifts for them to leave high-star ratings. You can ask customers to leave feedback, but offering them cash in exchange for good reviews can get you penalized. Be careful with incentives; you want to encourage reviews but without manipulating customers into misrepresenting their experience.

Is it always profitable to offer incentives? Businesses must weigh the pros and cons. While online reviews increase consumer trust, boost conversion rates, and improve your SEO, some companies are unwilling to give customers cash for reviews. Rather than use your resources for incentives, it may be a wiser investment to seek out a review management software.

The process of sending out review requests can be time-consuming and tedious. Wouldn’t it be more efficient if there was a way to automate it? Thanks to RepCo’s reputation management software, there is - your customers can be contacted on a drip schedule via SMS or email. This makes the process of generating reviews easy, so your business can grow and reap the rewards.

Online review syndication

You might already understand the value of online reviews: positive testimonies make 91% of customers more likely to buy from a business. But one or two reviews may not make a huge difference - how do you amass enough to positively affect your conversion rates? The answer is online review syndication; it increases the number of reviews your business has across multiple websites. We’ll give you an example to help you understand what it is, and how it can help your business:

Online review syndication maximizes the value of your customers’ testimonies. It’s the process of taking reviews from your website and sharing them with other retailers. For example, what if your winter boots have 100 reviews on your brand’s website, but 0 on another retailer’s website? The likely outcome is that customers won’t be persuaded to buy them from that retailer - data shows that 92% of customers are hesitant to purchase items without reviews. Syndicating those reviews ensures that customers find the feedback they’re looking for. It supplies the missing content on other websites so that consumers can make an informed choice. The more reviews that customers have access to, the more sales you’ll make: one study found that 200 reviews caused a 44% increase in sales.

Review syndication lets you reach more customers across a wider range of websites. Considering the high search volume on Google, syndicating your reviews to other platforms can create more brand awareness. It lets the content from your customers influence future consumers. Any other website which sells your products will be synced with your existing reviews so that they’re displayed on multiple domains. 

Increasing the volume of your reviews will have a positive impact on the consumer’s perception of your brand. 50% of customers reported that they pay attention to the number of reviews when judging a business. The more reviews that you have, the more legitimate your company appears to them. 

When your business has reviews that are syndicated across numerous websites, consumers will have increased trust, which can lead to more sales. When you look at the numbers, it’s clear that more online reviews will help your sales and your brand. You know the advantages to syndicating reviews, but what if you lack reviews to post in the first place? RepCo offers reputation management software that can help you generate reviews, grow your online presence, and scale your business. Using our review tools, you can monitor your incoming reviews and analyze them for insights; this can help you improve your customer’s experience. You’ll be notified as soon as new reviews come in so that you can respond to them immediately. Our software will help you request reviews from customers to improve your star ratings.

Using review videos to improve SERP CTR

If you own a business, then you know how challenging it can be to increase your CTR (click-through rate). It’s measured by dividing the total clicks by the number of impressions, or people who viewed your listing but didn’t click it. CTR is an important measure when it comes to SERPs (search engine result pages), which come up anytime someone enters a query. The success of your website depends on organic traffic that results when you’re listed on the first page of Google. One way to increase this metric is by encouraging your customers to leave you review videos.

A study that measured the effect of videos on email marketing found that they improved CTR by 65%. This information can be applied to the metrics of your website - the sincerity of a video review can encourage more people to click your business. It sets your business apart from competitors with text-only reviews.

When shoppers are on their smartphones, they spend most of their time reading or looking at photos. A video is a medium that’s a welcome change of pace from the norm, with moving visuals and audio. Consumers are sometimes wary of online reviews because they believe that they may be fake. This won’t be a concern with a review video, which has an undoubtedly honest testimonial from a real customer. There won’t be any doubts that this review was typed by someone who works at your company because the user can see their face. 

With such an overwhelming amount of products and services to choose from, consumers use reviews to filter their results. One study showed that 76% of shoppers found reviews as trustworthy as personal recommendations from people in their life. The value of video reviews is clear: they’re even more reliable than written ones. People can come across videos on multiple platforms - there’s the video hosting website, the review website, and your landing page. This all leads to more clicks to your website, thereby increasing your CTR. 

It’s enough of a hassle to ask consumers to leave a written review - how do you convince them to make an entire video about your product? RepCo offers reputation management software that can help. You can request video reviews from customers using our drip schedule service, which sends direct messages via SMS or email. This will automate the process of contacting repeat customers who enjoy your services and/or products. Video reviews will make consumers more trusting of your business. For greater control over your online presence, contact RepCo about our reputation management software.