The Top Review Sites For Car Dealearships

Online reviews are so important when it comes to buying a car, especially if it’s a used model. If you’ve ever had the misfortune of owning a lemon- a car with manufacturing defects - then you’ll understand why customers rely on online reviews to choose a model and a dealership. According to a 2019 study, customers are spending less time at dealerships and making decisions more quickly. This could be due to online reviews, which quickly eliminate any bad choices for consumers; as soon as they see negative reviews, they move on to the next option.

Most customers are skeptical of car dealerships; some have a bad reputation for being untrustworthy places with shady sales staff. Car buyers rely on reviews to filter out who is reliable and who isn’t. All it takes is one or two bad reviews to lose a potential sale. Car dealership owners need to watch the reviews that appear on popular websites, like the ones listed here:

Cars.com

With a domain this straightforward, you can trust that clients will use it to vet dealerships. It lists hundreds of dealers in cities, along with their address and phone number to make contact easy.

SureCritic

This website gives dealerships the ability to reply to reviews, which helps to address concerns. Reviewers can receive a “Verified Customer” badge to make their rating more credible.

DealershipNet

A useful site for locals to find nearby dealerships with positive reviews. Shops classified as a “Feature Dealership” have more visibility.

CarGurus

Buyers can filter vehicles by private or dealership sales. If customers find a dealer with good reviews, they can fill out a contact form to reach them directly.

DealerRater

The main principles of this site are authenticity and real people; it’s a trusted source of reviews for customers.

AutoCarDealers

Clients can browse dealerships based on their postal code to find one that’s highly-rated near them.

Google

This might not be the most obvious item on the list, but it’s one of the most important. As much as 63.8% of clients will use Google to check reviews. If you have a bad review on Google, most of your customers are likely to see it.

Buying a car is a significant investment, and it’s not a decision that clients make lightly. They rely on trustworthy online reviews to narrow down their options. If your dealership has a negative reputation, they won’t give your website a second glance. Your dealership can make all sorts of claims on your website, but clients will find reviews from unaffiliated people more trustworthy. Cars cost tens of thousands of dollars, and it’s not a decision that customers make on a whim; they want to read feedback based on real experiences and purchases.

To grow your dealership and secure more leads, you need positive online reviews. The answer to your problem? Review management software. It positively impacts your SEO and convinces more customers to choose your dealership. Rep.co allows you to take control of your online reputation - you can build your brand, request reviews from clients, and automate the review process, all with the help of our user-friendly software.