Online reviews are so important when it comes to buying a car, especially if it’s a used model. If you’ve ever had the misfortune of owning a lemon- a car with manufacturing defects - then you’ll understand why customers rely on online reviews to choose a model and a dealership. According to a 2019 study, customers are spending less time at dealerships and making decisions more quickly. This could be due to online reviews, which quickly eliminate any bad choices for consumers; as soon as they see negative reviews, they move on to the next option.
Most customers are skeptical of car dealerships; some have a bad reputation for being untrustworthy places with shady sales staff. Car buyers rely on reviews to filter out who is reliable and who isn’t. All it takes is one or two bad reviews to lose a potential sale. Car dealership owners need to watch the reviews that appear on popular websites, like the ones listed here:
Buying a car is a significant investment, and it’s not a decision that clients make lightly. They rely on trustworthy online reviews to narrow down their options. If your dealership has a negative reputation, they won’t give your website a second glance. Your dealership can make all sorts of claims on your website, but clients will find reviews from unaffiliated people more trustworthy. Cars cost tens of thousands of dollars, and it’s not a decision that customers make on a whim; they want to read feedback based on real experiences and purchases.
To grow your dealership and secure more leads, you need positive online reviews. The answer to your problem? Review management software. It positively impacts your SEO and convinces more customers to choose your dealership. Rep.co allows you to take control of your online reputation - you can build your brand, request reviews from clients, and automate the review process, all with the help of our user-friendly software.