Online review syndication

May 17, 2022

You might already understand the value of online reviews: positive testimonies make 91% of customers more likely to buy from a business. But one or two reviews may not make a huge difference - how do you amass enough to positively affect your conversion rates? The answer is online review syndication; it increases the number of reviews your business has across multiple websites. We’ll give you an example to help you understand what it is, and how it can help your business:

Online review syndication maximizes the value of your customers’ testimonies. It’s the process of taking reviews from your website and sharing them with other retailers. For example, what if your winter boots have 100 reviews on your brand’s website, but 0 on another retailer’s website? The likely outcome is that customers won’t be persuaded to buy them from that retailer - data shows that 92% of customers are hesitant to purchase items without reviews. Syndicating those reviews ensures that customers find the feedback they’re looking for. It supplies the missing content on other websites so that consumers can make an informed choice. The more reviews that customers have access to, the more sales you’ll make: one study found that 200 reviews caused a 44% increase in sales.

Review syndication lets you reach more customers across a wider range of websites. Considering the high search volume on Google, syndicating your reviews to other platforms can create more brand awareness. It lets the content from your customers influence future consumers. Any other website which sells your products will be synced with your existing reviews so that they’re displayed on multiple domains. 

Increasing the volume of your reviews will have a positive impact on the consumer’s perception of your brand. 50% of customers reported that they pay attention to the number of reviews when judging a business. The more reviews that you have, the more legitimate your company appears to them. 

When your business has reviews that are syndicated across numerous websites, consumers will have increased trust, which can lead to more sales. When you look at the numbers, it’s clear that more online reviews will help your sales and your brand. You know the advantages to syndicating reviews, but what if you lack reviews to post in the first place? RepCo offers reputation management software that can help you generate reviews, grow your online presence, and scale your business. Using our review tools, you can monitor your incoming reviews and analyze them for insights; this can help you improve your customer’s experience. You’ll be notified as soon as new reviews come in so that you can respond to them immediately. Our software will help you request reviews from customers to improve your star ratings.

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